Innovated Ad Spreads the Importance of Preventing Child Abuse

An interesting advertisement with a hidden secret. Adults passing this sign will see this child’s face as the above image shows, but children who pass this sign see something quite different. In the eyes of the passing child, the child’s face in the ad is bruised and cut with a message that says “If someone hurts you, phone us and we’ll help you.”

An anti-child abuse organization; Fundacion ANAR, wanted to raise awareness that children have the ability to take action if they are being abused, and that there are people who can help them out of the situation. Adults can’t see what the children see due to the great height difference between a child and an adult. The ad takes advantage of this height difference and overlays two different images, both of which can only be seen at specific angles.

Take a look at the ad in action here

Child abuse is a growing cause of concern. It makes me elated to see that innovative ideas like this help spread awareness that child abuse often goes unnoticed, and an issue that must be prevented.


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